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ZIMBOWTIES
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A social enterprise based in Zimbabwe. We chose to go direct-to-consumers and after struggling with the limitations of Etsy I decided to build us a website.
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Project Background
In 2016 I co-founded Zimbowties, a social startup creating handmade bow ties and fashion accessories from upcycled offcuts of colourful fabric in Zimbabwe. 10% of our sales goes towards Creativity Awards for school kids to inspire the next generation of creatives in Zimbabwe.
We started selling direct to customers via Etsy but when we found its basic design quite limiting for meeting our customer's needs and our business goals I decided to build our own webpage.
Research
Customer Discovery Interviews
Customer Discovery Via Social Media
Root Cause Analysis
Persona Development
Stakeholder Meetings & Business Goal Setting
Value Proposition
Problem Definition
Existing Solution Evaluation
Ideation
Rapid Prototyping
Mockups
Refinement and Testing
Net Promoter Score Measurement
User Feedback Via Social Media
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